FRÄNKISCHE Corporate Design
A consistent corporate design strengthens the company, because it is only through a uniform, cohesive image that brands become imprinted and provide orientation through recognition and continuity.
FRÄNKISCHE has therefore set itself the goal of establishing a uniform image worldwide and communicating this internally and externally.
The logo may only be used according to the original specifications. Any kind of replication, distortion or modification as well as scanning of the logo is not permitted. The minimum height is 3 mm.
Logo with addition
Logo and addition form an unchangeable unit. The text width corresponds to the length of the FRÄNKISCHE lettering.
Only the names of FRÄNKISCHE subsidiaries in Germany and abroad are permitted as additions.
Special logos for anniversaries may only be created and used after prior coordination with the Internal Communications & PR department. The same applies to slogans. (Please send to firstname.lastname@example.org for approval).
The minimum height of 3 mm for the logo FRÄNKISCHE also applies to logos with addition.
The text "FRÄNKISCHE" is used instead of the logo in continuous texts and must therefore be handled in the same way. It must not be separated or otherwise changed. In order to avoid separations, an alternative wording should be chosen if necessary.
The signet consists of four squares of the same size arranged vertically one above the other with a fixed spacing.
The logo is placed 100% on the letterhead. All dimensions given here refer to the signet used there. The signet must not be used horizontally.
FRÄNKISCHE's corporate colours are yellow and black.
Colour definition for offset printing and foil printing
Colour definition for Office programmes and web
Colour definition for text and background colours, hyperlink and accent colours
The FRÄNKISCHE corporate typeface is Univers LT Pro. This font must be used. For documents (Word, Excel, PowerPoint etc.) where Univers LT Pro is not available on the system, Arial must be used. This also applies to data exchange with external partners who do not have our corporate font installed on their systems.
Univers LT Pro also contains Eastern European font styles (glyphs). UniversCyr is used for Cyrillic characters, Chinese characters are generated by Lantinghei SC.
The Univers LT Pro font is available in various weights. Weights and sizes should be varied sparingly and sensibly.
In address information, the company names are emphasised using the typefaces Univers LT Pro 55 Roman or Arial Bold. In continuous text, the company names remain in the respective standard typeface.
The bullet point is square. Size and distance to the text are proportional to the font size:
80 % black or 100 % yellow